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Project costs / UK guide
These guide ranges help you plan a conversation. The final cost follows the agreed scope, complexity and responsibilities. All figures are in GBP and exclude VAT, where applicable.
A public website and a booking system have different requirements, even when they have a similar number of screens.
A focused page or compact site for launching an offer, validating an idea or supporting a campaign.
2–4 weeks
Content structure, original responsive design, build, enquiry capture, analytics and launch.
A distinctive, lead-generating website for an established service business that has outgrown a template.
6–12 weeks
Discovery, sitemap, UX, custom design, CMS, forms, core integrations, technical SEO and launch.
A publication, resource hub, course or gated member experience with a structured content model.
6–10 weeks
Content architecture, search and filtering, accounts or gated access, CMS and email integrations.
A considered online shop built around the catalogue, customer journey and day-to-day operation.
6–12 weeks
Store setup, custom storefront, product structure, payments, delivery rules, analytics and training.
A secure, self-service workspace for your clients and the people supporting them.
10–22 weeks
Client and staff journeys, secure accounts, documents, project updates, approvals and agreed integrations.
When the operation no longer fits spreadsheets or generic software, we turn the real workflow into a secure, dependable web application.
12–28 weeks
Process and user research; Domain model, roles and permission design; Prototype and release-scope definition. Full scope is agreed in discovery.
A useful CRM should reflect the decisions your team makes—not force every department into a generic sales database.
14–30 weeks
Workflow audit and information architecture; Lead, organisation, contact and project model; Pipeline, proposal and onboarding workflows. Full scope is agreed in discovery.
Turn a credible product idea into a focused first release that real users can understand, use and help improve.
12–26 weeks
Product discovery and assumption mapping; Journey, prototype and release roadmap; Design system and responsive product interface. Full scope is agreed in discovery.
Need to define a complex product before committing to a build? A standalone discovery and prototype phase is usually £1,500–£3,000.
Software categories overlap; these are alternative starting points, not prices to add together. Data migration, integrations and the agreed first-release journey determine where a project sits in its range. Compare the detailed service scopes or build a project brief.
These are the questions that make a quote more useful than a page count.
How much exists, who writes it and whether it needs migration.
The number of distinct layouts—not simply the page count.
Catalogue size, variants, subscriptions, tax and delivery rules.
User roles, workflows, permissions and business rules.
Payments, CRM, booking, accounting or legacy systems.
Security, compliance, availability and operational consequences.
Your proposal sets out the exact deliverables, exclusions, payment schedule and ongoing responsibilities before work begins.
An indicative comparison for a professional UK business website. Ecommerce and custom software need their own scope.
A simple presence when budget matters more than differentiation.
You own the strategy, content, design, setup and maintenance.
A defined brochure site with limited complexity.
Good value, but capability and availability depend on one person.
A custom website needing joined-up strategy, design and development.
More investment than a template; less agency infrastructure than an enterprise programme.
Broader campaigns, specialist departments or formal procurement.
Greater capacity, usually with more overhead and layers of account management.
UK market check updated September 2026. Compiled from published price guides and agency listings: Clutch UK web development listings, Media Village five-page website guide, Maccs Digital ecommerce pricing, Checks Out UK website cost guide. Ranges are directional, rather than a formal market average.
How proposals work
A free initial conversation establishes goals, constraints and whether the likely range is viable.
You receive a written proposal covering deliverables, assumptions, timing, payment stages and exclusions.
Agreed scope is fixed-price. Any requested change is estimated and approved before it is started.
Any necessary work outside the usual scope appears as a named line item before work starts.
Describe the users, the current process and the outcome you need. That gives us something useful to scope together.