The useful short answer
Our guide range for a custom business website is £4,500–£12,000, usually delivered over 6–12 weeks. A focused landing page can cost less; substantial content, commerce or integration requirements can move beyond that range. Client portals and bespoke applications have separate scopes and budgets.
Those figures are guide ranges, not a market tariff. A £3,000 proposal and an £8,000 proposal may describe very different levels of research, content work, design, testing and launch responsibility. The only reliable comparison is a comparison of scope and assumptions.
Five things that move the price
Page count matters less than the number of genuinely different decisions the team must make. These are the cost drivers we look for first:
- Positioning and content: whether the offer is already clear, who writes the copy and how much material must be migrated.
- Distinct page types: a case study, service page, directory and calculator require different design and behaviour even if the navigation looks small.
- Business connections: CRM, booking, payments, email, inventory or legacy data all introduce technical and operational dependencies.
- Governance: multiple stakeholders, regulated claims, accessibility requirements or formal approval stages add necessary review work.
- Launch risk: redirect volume, analytics history, live campaigns and critical forms determine how carefully the replacement must be introduced.
What a sound proposal should make explicit
A proposal should tell you what will be learned, designed, built, supplied by your team and checked before launch. It should name important exclusions and explain how changes are agreed. If the proposal only lists a CMS, responsive design and an SEO plugin, it does not yet describe the work that makes the website useful.
Ask who will do the work, what you will review, how mobile and accessibility are tested, who owns content entry, what happens to existing URLs, which analytics events are configured and what support follows launch.
How to compare quotes fairly
Give each supplier the same problem statement, then compare the evidence in four columns: proposed outcome, included work, assumptions and ongoing cost.
- Separate one-off project fees from hosting, licences and retained support.
- Check whether copywriting, photography, content entry and data migration are included or merely mentioned.
- Look for an accountable launch plan rather than a handover of files.
- Treat unusually precise figures before discovery with caution when the requirements are still uncertain.
- Choose the team whose process reduces your biggest project risks, not automatically the highest or lowest quote.
Our pricing position
Voodoo AI brings original design and software development together around an agreed business problem. A typical business website is £4,500–£12,000; larger content, commerce or integration requirements move beyond that range. These are our indicative project fees in GBP, excluding VAT where applicable, not an industry-wide tariff. We publish the assumptions so you can judge whether the investment fits before arranging a call.